Entries in apple (2)

Tuesday
Feb022010

Selling the iPad in 3 minutes - using superlatives

DateTuesday, February 2, 2010 at 04:32PM
The key to selling you product is giving a great keynote presentation when launching it. No one is better at giving keynotes than Steve Jobs - using superlatives.

NeilCurtis.com decided to edit the iPad keynote address, showing only the important words. No clip is repeated, they just removed the stuff in between.
So how to sell your product like Apple? Use as many superlatives and adjectives as possible - it can not be overdone.
AuthorEilif | CommentPost a Comment | tagged , ,
Thursday
Jan282010

Apple iPad hands-on

DateThursday, January 28, 2010 at 01:30AM

Straight after the unveiling of the iPad on Wednesday, Financial Times got a hands on with the new device backstage with an Apple demonstrator. 
It is of course easy to understand why journalists, who got the touch and feel experience in the Apple iPad Petting Zoo, is a bit more enthusiastic then what much of the twitterverse was this evening. 


There are definatley issues to be reaised about the iPad, as quite a few important features are missing.
Tomorrow I will start going through various elements on the iPad - What works and what doesn't.

AuthorEilif | CommentPost a Comment | tagged ,